Brand Strategy 101 for Wineries

You have a brand whether you know it or not. The question is, have you given any thought to deliberately shaping it? Join brand strategy and marketing executive (and well-known wine writer) Alder Yarrow for a primer on how to think about and shape your winery’s brand.

Alder is the founder and editor of Vinography.com. Alder regularly speaks and presents at wine events around the world. Since November of 2011, Alder has been a columnist for Jancis Robinson on her website jancisrobinson.com. His “Alder on America” column focuses on current events, trends, and happenings in the world of American wine. He is also the author of The Essence of Wine, an award-winning coffee table book of photographs and essays about the many flavors and aromas of wine that was called one of the best wine books of 2015 by the New York Times. Alder has been a judge at the Colorado Governor’s Cup competition in 2016, 2018 and 2019.

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